Well everyone knows that when you have a Twitter, Facebook, Blog, Foursquare, LinkedIn, etc. it's easy to drive traffic that is already using those mediums. However, how can someone drive traffic when they aren't online advertising all the time. After recently reading an article on Mashable.com, I found it very interesting the ways they thought of in advertising their social media even when someone is not online. I expanded on a few and thought of some myself. I'm making this "My Guide to Offline Promotions for Social Media".
1. Print Ads
Making a print ad in a local newspaper is one way of promoting anything, however it is becoming prevalent to place your social media information in ads. Adding your twitter name, tell people to check out your facebook, blog, iPhone app, etc. If you mention it in places that people are already looking, then its easier to promote.
2. QR Codes
These codes are another great way to drive traffic. As many people speculate that mobile social media is the future of social media, QR codes are a great way for people to get involved with their phone, scanning the code on their phone and then pulling up websites, pictures, or whatever the code might lead to. These codes can be placed on anything, posters, t-shirts, cups, magazines
, or restaurant to-go bags.
3. Twitter Bumper Stickers
Bumper stickers with Twitter names on them are becoming more and more popular also. A company called BumperTwit creates a bumper ad with your @TwitterName for only $7! Car wraps are also very popular, painting your car as your advertisement also works!
4. Wearing Your Social Media
T-shirts, hats, caps, jackets with social media on them is such a great idea. Some people are even wearing whiteboards around their necks with different creative messages about their Twitter, Facebook, or blogs.
5. Business Cards
Making a bus
iness card is always a good plan, however making the backside social medi
a friendly is a good way to let people know that you are using social media.
But how do people know that they should go visit your social media sites? Making promotions and special offers only available to those who got the names of your social media sites from your offline promotions is a great incentive for people. They are more inclined to actually be proactive about it and visit your sites!
