When celebrities use social media, it comes as no surprise when it makes them more popular, it usually makes the news, and they are usually just trying to simply keep in touch with fans. There are a lot of people that seem to keep their social media updated by their public relations people, but then there are lots of celebrities who do a brilliant job at updating their own Twitter/Facebook/etc. Ashton Kutcher is one great example of this with his constant personal Twitter feeds. The famous rapper, Lil Wayne, was one of these celebs with his Facebook and Twitter constantly being updated personally.
During his last stint in jail however, he didn’t want to loose touch with his fans while he was gone for 7 months. He and his publicist came up with the plan to write a blog from prison. Since it is obviously not possible to keep up with a blog with no internet access, “Weezy” as he is sometimes called, wrote letters to an online marketing person at his label. The blog is called WeezyThanxYou.com and it thanks his fans for staying loyal through all of his trials and tribulations. He also answers questions from fans and does an excellent job of staying in touch with them. Celebrities/singers/actors are no doubt much more famous once they go to prison, but most go and try to keep the story quiet. Lil Wayne decided to go a different direction by not only embracing the fact that he was in prison, but also telling the entire world wide web about his troubles.
This “bad boy” of rap has been in prison before, and honestly it never helped his image in the past. However this past stint in prison made him one of the most famous musical artists to ever go to prison. As he was already considered in the top 5 of greatest rappers of all time, this surprisingly helped him image, as he seemed to appreciate his fans and in the process he gained even more fans. Also with an album release during the 7 months in prison, his popularity has grown exponentially. So well played Lil Wayne, a great PR move for yourself, even when you are not an equal citizen to 98% of your fans. Just maybe if you try to stay out of prison, you won’t have to do things to bring up your dwindling image from behind bars.
No comments:
Post a Comment