The meaning of social media shuffle

There is recently a lot of debate as to who, what, where, and when is the most popular social media outlet. As the world went from Myspace to Facebook, and now Twitter emerging from the ranks, there are always different ways to communicate information through social media.

From businesses to celebrities, the opportunities are endless. Seizing this opportunity is important to PR because the likelihood of someone seeing the information you put out into the world. If you don't put out information into social media, that is not to say that your business or company etc. will not be successful or popular, but the likely hood is increased significantly.

To put it in perspective these stats represent the number of users for each social media outlet:

Youtube - 100 million monthly viewers

Facebook - more than 500 million users

Twitter - over 150 million users

Recently when reading in “Engage” I came across a section in Chapter 6 that discussed “Yelp” which is a site in which businesses are reviewed and there is an iPhone app that allows you to see the reviews and the nearest of that business to you. Whether you are looking for restaurants, nail salons, car washes, or even a plumber, Yelp has listed the companies that are involved. It is really a great opportunity to get your businesses’ name out there and promote through social media. It is upsetting when going through and browsing Yelp when I found that some of my favorite restaurants and stores were not on Yelp. Businesses need to seize the opportunities that they are given through social media. I know that some older generations are having a harder time keeping up with the changing pace of the Internet, but it’s useless when they don’t use these opportunities. So businesses need to keep up with this “social media shuffle” that is constantly changing and updating. These are major components to a successful business in today’s world.